Last Updated on October 4, 2022
Learn how to promote a blog for free with these super easy tips
Learning how to advertise your blog for free as a new blogger might be such a headache.
You’ve decided to start a blog and you’ve already published a few posts. Now it’s time to attract your potential readers. It can be quite frustrating at the beginning because it seems like no one is reading your blog.
Consistency is the key. I can’t stress this enough. According to research, most new bloggers quit within the first three months. Things are going to get better if you survive the first three months of blogging.
Do not give up just because you think it’s not going to work. It is, you just need to be patient and wait (and work hard!).
I believe in mindset. What I mean by that is that if you think negative thoughts, your mind will look for ways to fail. If you think positive thoughts, your mind will look for ways to succeed.
That’s why I decided that I’m going to think like a successful blogger from day one, and so should you!
Create new engaging posts and promote them. You don’t have to create a new post every day, because eventually, you might run out of ideas, but just like I said, consistency is the key. Try to post at least once a week.
I’m going to walk you through the ways I use to get traffic to my blog posts. I recommend taking only one or two methods and trying them out.
It’s good to try different places to promote your blog (remember, don’t put all your eggs in one basket!), but if you try to adapt to all of them at once, it might get a bit difficult.
I’m going to tell you about the basic places to advertise your blog for free so you can choose between them, but as a side note, I recommend starting with Pinterest. After all, Pinterest is not a social media platform – it’s a search engine! Yes, a search engine.
Let’s dive into it.
This post may contain affiliate links. That means that if you click on a link and purchase something I recommend, I will receive a small commission at no extra cost to you.
You can boost your blog’s traffic using Facebook
JOIN FACEBOOK GROUPS
If you’re not sure how to promote your blog for free, start by using Facebook groups. People use Facebook groups to grow their blogs, get support, and engage with other bloggers. There are a lot of Facebook groups available for blogging overall and for niche blogs.
I personally didn’t like to promote my posts on Facebook groups, because most groups are quite spammy and they just pin and share everything with no honest intention. That means that people will only post their links and not engage with others. However, I’ve found a few groups where I can really expect results, and I’m going to share them down below.
Let me start by saying that Pinterest doesn’t like spam either. You might think that every kind of attention is a good one, but imagine if someone pinned your blog post on their board that has pins from every imaginable niche. So it’s not really good for your Pinterest SEO to be featured in that group.
Most Facebook blogging groups offer you the chance to advertise your blog for free, but every group has its own rules, so make sure to check them out.
There are quite a few Facebook groups that have strict rules and people who are genuinely interested in sharing experiences and discovering new blogs. My personal favorites are the following Facebook groups:
- ASelfGuru – Biz Blog Community
- Blogger Education Network – Learn How to Blog
- Blogging Babes Collective
- Blogging for New Bloggers
- Bloggers Supporting Bloggers
- Blogging Like We Mean It
CREATE YOUR OWN FACEBOOK GROUP
If you can’t find a suitable Facebook group for your needs, then create your own group. You can also promote it on your blog or social media to gain more members.
Make sure to set clear rules that everybody can understand and stand by them. Some people use Facebook groups to advertise their blogs, but they won’t give anything back. These people won’t add much value to your group, and it will ruin the overall vibe.
You can also do weekly roundups, polls, quizzes, and ask questions. You can give something away or even do a live. People like that kind of fun stuff.
SHARE YOUR POSTS ON YOUR OWN PAGE
It might seem a little bit scary at first, but you can also advertise your blog on your personal page. Share your blog with your friends, your colleagues, or even your neighbors. If they like your blog, chances are high that they’ll share it, and your blog will be seen by more and more people.
How to advertise your blog for free? Use Pinterest
I believe there’s no one who doesn’t know about Pinterest. Or if there is, they’ll learn about it sooner or later. It’s such a powerful tool to get more traffic. As I already mentioned before, Pinterest is not a social media site. It’s a search engine just like Google, and it’s an amazing free tool to help you get more readers.
PINTEREST GROUP BOARDS
Group boards give you the chance to share your pins with other people and therefore increase the possibility of your blog post being seen.
I recommend that you find very specific niche groups because 1. pinning into large spammy groups is bad for Pinterest SEO and 2. these niche groups usually have more people who are genuinely interested in the topic.
There are a lot of different Pinterest group boards that are still accepting new contributors. I use PINGROUPIE to find new group boards to join. And of course, just like with Facebook groups, you can always create your own Pinterest group board that’s specific to your needs.
BTW: Whether you’re a newbie in this Pinterest world or you’re just looking for new information that would help you boost your Pinterest engagement, I highly suggest you check out Carly Campbell’s course “Pinteresting Strategies”.
I was a bit skeptical at first because a lot of paid courses share information that can actually be found on the internet for free, but this course is packed with useful information that I haven’t heard other people talk about.
TAILWIND AND TAILWIND COMMUNITIES
Tailwind is a Pinterest scheduling tool. You can use it to bulk-schedule your pins. It will save you tons of time, and you can use that time to improve your blog because Tailwind will do the pinning for you. You just need to set everything up manually, but it will take half an hour max instead of a few hours or even more if you pinned every pin separately.
But that’s not all Tailwind has to offer.
Tailwind also has communities. A community is a group of bloggers that write about a similar niche. Tailwind Communities gives you the opportunity to reach out to bloggers in your niche and reach new audiences.
Each Community has its own rules. Usually, for every pin you add, you must re-pin one pin from someone else. If someone from the Community pins your content, their followers will see your posts. So it doesn’t really matter if you have 10 or 10 000 followers, Communities will increase the number of people who will see your posts.
BTW!! If you sign up using THIS LINK, you’ll get a $15 credit (so do I), which means you’ll get your first month of Tailwind Plus for free. You can always cancel if you feel like Tailwind isn’t for you, but I feel Tailwind Communities is something every beginner blogger needs to use to get at least some traffic.
Other social media
Social media itself is a powerful tool. We have Twitter, Instagram, Facebook, Snapchat, LinkedIn, YouTube, Tumblr, Reddit, Medium, and even TikTok. They all have their own rules.
For example, each subreddit on Reddit has its own rules, but the main point is that you should never appear as a spammy person. Provide value where you can, but don’t push it.
I also don’t recommend being on every social media site possible. Choose a few (I personally like Pinterest and Facebook) and stick to these. If you choose too many, it might be difficult to handle all of these at once and maintain high-quality content while doing so.
ADD SOCIAL MEDIA SHARE BUTTONS TO GAIN MORE TRAFFIC
Make sure that it’s easy for others to share your posts. Sometimes you see a post you really like and want to share it with your readers, but there’s no button that helps you share this content. So you click away without sharing this post.
You can avoid that mistake by adding social media share buttons to your blog. WordPress has quite a few plugins, but my personal favorite is Grow Social. If you don’t like it, I’ve heard good things about AddToAny, Social Warfare, and Social Media Share Buttons as well.
Medium is a publishing platform where you can write, share, and read stories. You can import your blog posts into Medium using a link. Then you can edit your story, customize the link and title, and add photos and tags.
Posting on Medium can help you broaden your audience and get more traffic to your website.
BizSugar is a social sharing and networking site for small business owners and entrepreneurs. They provide you with a platform where you can share your blog posts, videos, articles, and other content. You can also view and vote on submissions by other members.
According to its website, Quora’s mission is to share and grow the world’s knowledge. This is basically like Yahoo Answers, only better!
Their members are people like you who are looking for answers to their daily questions. If you find a relevant question to which you have an answer as a blog post, feel free to share it, but don’t appear too spammy, as people will immediately see through it and it will hurt you in the long run.
On Bloglovin‘, you can follow different bloggers in different niches. You can also read all your favorite blogs in one place.
Connecting your blog to Bloglovin’ helps new readers find your blog, so it’s basically free advertising and it’s certainly one of the best tips for increasing blog traffic for beginners.
Bloglovin’ automatically displays a preview of your blog post in your followers’ feed whenever you publish a new post. Your followers can read it by clicking on it, or they can “like” it and save it for later.
From what I understand, Mix is basically the same as Medium. It allows you to share your content with your target audience.
Mix is full of articles from the Internet, so you can also find tons of inspiration there.
Comment on other blogs
I’ve mentioned it today and I’ll mention it again – the key is not to appear spammy. Don’t comment only to get other people to click on your blog. People will see through this, and it will be harmful in the long run.
Read the post and if you have advice or positive comments to offer, do so. Another useful thing you should know is that if you’re replying to the comments under your blog posts, try to use your keywords in your replies because it will also help with optimizing your content for SEO.
Guest posting helps you gain new readers and is therefore one of the best ideas for free blog promotion
Guest posting works both ways. You can either ask to write a guest post on someone else’s blog or you can ask someone else to write a guest post on your blog.
Writing posts for other people might seem like a waste of time, but if you write on someone else’s blog, chances are high they’ll link to you, and that’s how you can get backlinks as well.
Backlinks are important because if someone backlinks to you, for Google, it’s like a vote of confidence. It shows that your content is trustworthy. The more backlinks your website has, the more reliable you are in Google’s eyes.
Guest-posting is kind of like free advertising as well. Susan Velez has written a long list of over 3000 blogs that accept guest posting, so you can start there.
Create great content
Great content is the key to getting more views on your blog. No one wants to read a boring blog that’s full of your personal stuff (unless you’re a really popular influencer with a large audience). The best posts are the ones that are full of valuable information.
The most popular posts people use to share valuable information are list posts or how-to’s. Remember, you don’t have to blog about blogging to become popular (but of course you can!).
There are a lot of different monetizable niches to choose from. Besides, it can be quite hard to compete with other bloggers in a popular niche. It’s not impossible, though.
Recycle old content. What I mean by that is that Google doesn’t like it if you write a new post that contains almost the same information you have written about before.
For example, there’s no need to write a post suggesting to your readers 100 topics to write about and then another post suggesting to your readers 50 topics to write about. It’s like duplicate content for Google, so we’re trying to avoid that.
What you can do is recycle your old content. You can either edit your old posts to include new information, or you can take a completely different approach: convert your blog post into a YouTube video or a podcast, create an informative graphic from your blog post, and so on.
Run a contest/giveaway
This is something I’ve seen a lot of bloggers do. They cooperate and host a giveaway together. It’s a really good idea because 1. you will broaden your network and hopefully gain new blogger friends 2. you will certainly gain new readers.
The rules are usually simple. Follow all the hosts (bloggers) and leave your e-mail somewhere, so that you’ll be contacted in case you win.
The problem with hosting giveaways is that there are some people who will follow you only until the end of the giveaway. To avoid that, make sure you create high-quality content that makes your readers crave more.
How to advertise a blog for free? Make a newsletter and share freebies
A mailing list is a list that people sign up for so that they can receive whatever you have to offer. It’s advised to offer something in return to get your readers to subscribe to your newsletter. A freebie, for example.
Don’t be too spammy. I don’t suggest emailing your subscribers every time you post. You can do a roundup e-mail of your posts every month or every other month, for example.
Don’t forget to provide value as well. Offer freebies and share interesting tips and tricks you find useful. There are quite a few e-mail marketing services you can use for free, such as ConvertKit and MailChimp.
I also really like it when bloggers ask for questions or feedback in their newsletters, so it’s another good idea to try out and get to know your readers a little bit better.
Good headlines catch people’s attention. People are more likely to click on your post if the title of your blog post is catchy and answers their questions. Don’t be afraid to think outside the box.
Try to think of the ways no one has talked about your topic and create your headline accordingly.
I don’t recommend creating clickbait headlines. It might seem like an easy way to gain views, but since our main goal is to make our readers trust us, I wouldn’t suggest it.
People click on your link in hopes of getting something good, and if they’re disappointed, they probably won’t come back to your page.
I use the Headline Analyzer’s plugin to help me craft my headlines. They also have a website. Another option is to use Coschedule’s Headline Analyzer. Both of these won’t give you too much information, but they’ll let you know if you’re on the right path with your headlines.
Use SEO to optimize your old posts if you haven’t
We know that SEO helps our content get ranked in the search results, so we need to do as much as possible to optimize our posts.
Sometimes the content we have is great, but it’s old. If you have re-cycled your old content by updating the info in it as we mentioned before, make sure to optimize the post as well. Using SEO to optimize your old and new posts is one of the best blog traffic secrets, as Google loves new and fresh content.
So that was all you need to know about how to advertise your blog for free
What’s your opinion on the best blog traffic tips? What are your favorite ways to boost your blog’s traffic for free? Did I miss anything? Let me know in the comments below!