20+ Free Blogging Tools for Beginners That Really Help You Out

Last Updated on October 4, 2022

Free blogging resources that I personally use and love

As a beginner blogger, it might be really confusing to make sense of everything that’s going on behind the scenes. What’s a plugin? What’s SEO? What are the best free blogging tools for beginners?

These are the questions that popped into my head when I first started doing research about blogging (yes, I did research because I was really afraid of the whole blogging thing—note to self, it’s a mistake. Just start already!).

RELATED: How to start a blog from the very beginning

This post may contain affiliate links. That means that if you click on a link and purchase something I recommend, I will receive a small commission at no extra cost to you.

There are so many free blog tools that help you make your blogging experience more convenient and, in some ways, speed it up. What I suggest is that you don’t need to buy everything you see that “might help your blog”. Of course, you can, but you don’t have to.

The most important thing is to start writing and learning. The Internet and Pinterest are full of free, great ideas that you can implement. I’m going to be honest with you. Chances are high that no one will see your blog for the first few days, weeks, or months (not judging, the progress is different for everyone), but eventually, you’ll get there. I know you will.

So there’s no need to waste too much money on plugins and other stuff in the beginning. That’s just my five cents. I’m trying to follow this rule, and I’ll let you know how it played out for me.

What you really need to buy is 1. hosting and 2. legal pages, but that’s basically all. If you feel like paid plugins/courses/etc will help you, then go for it.

However, a lot of blogging tools are free of charge, and they might help you improve your site. I’m going to share my favorite ones with you that I personally use as well.

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Free blogging tools for beginners that are related to SEO

As I already mentioned, there are so many different blogging resources. I personally like playing around with them, because it helps me understand this whole blogging and SEO concept better.


Woorank is a tool that analyzes your SEO, identifies your keyword opportunities, and helps you find technical issues. They also offer advice on the issues they found. It is quite a pricey tool, but they have a 14-day trial (a sign-up is required), so I suggest you check it out and take advantage of the trial period.


SEOptimer is an SEO audit and reporting tool, and it’s free. Just enter your website in the box, click “audit”, and you’ll see the audit results for your webpage.

This website will tell you about your SEO results (comments on the title tag, meta description tag, header tags, keyword consistency, amount of content, image alt attributes, on-page link structure).

You’ll also be able to see how you rank for the most popular keywords in your country. It analyzes your usability (is your site usable across different devices?) and your performance (is your page speed good?).

SEOptimer takes a look at your social and security results. And to top it off, they also offer RECOMMENDATIONS to improve your site, and these recommendations are also categorized (high, medium, and low priority). How cool is that?


Internet Marketing Ninjas offers quite a few free blogging tools for beginners that help you optimize your blog SEO-wise.

The first one is the Page Speed analyzer. Page loading time is an important ranking factor. The search engine wants to return web content that is fast and easy to use. You can use that tool to see what slows down your page and how to make it load faster.

The Keyword Density Analysis tool allows you to run a keyword analysis of an existing page on your website. You can also use this tool to run an analysis of your competitors’ web pages.

As a result, you will see which words and phrases are used frequently and mirror those words or phrases to improve the keyword relevance.

The IMN Meta Tag Generator tool helps you create a meta tag (all you have to do is copy the Meta Tags block and paste it into your HTML document between the <head> and </head> tags).

If you have the Yoast SEO plugin, you can do it there without having to touch code at all, but this one is a good alternative if you don’t have Yoast installed.

What’s a meta tag? Basically, meta tags provide information about your blog in the HTML of the document. Search engines and website crawlers read this information, and it helps to make sure that people can easily find your webpage.


Keywords Everywhere is a Firefox add-on and a Chrome extension that helps you improve your keyword research.

Whenever you type something into Google, it will suggest related keywords, what people also search for, and long-tail keywords. You can use these keywords in your blog posts, pin descriptions, and Instagram hashtags.

If you don’t want to install any plugins, I’ve got you covered. Even if you don’t have this plugin and you type something into Google, you’ll also see what people ask for and searches related to that query (if you scroll down till the end of the page).


Panguin Tool is a free SEO tool that helps you understand if you’ve been impacted by Google’s algorithm updates. What’s a Google algorithm?

We all know there’s a LOT of information available on Google. Google’s ranking systems are designed to look through millions and billions of web pages by using certain rules to find the most useful and suitable results.

They show these results in a way that helps you find what you’re looking for. These ranking systems are made up of a large number of algorithms.

Google now makes hundreds, or even thousands, of changes every year. If you want to keep up to date with Google’s algorithms, then Moz has a page where you can check Google’s Algorithm Update History.


Neil Patel’s SEO analyzer helps you identify SEO errors, keyword opportunities, and competition. You just insert your website and it will show you a detailed overview of your blog and its errors and point out the top SEO issues.

Neil’s posts are full of information. In his blog, he covers topics from e-mail marketing to the best SEO tools to use. His blog is certainly on my list of the best blogging tools for beginners (btw, he also has a YouTube channel, which I highly recommend you check out).

RELATED: Super easy SEO tips for beginner bloggers


AnswerThePublic lets you find out the questions that people are asking Google. This is good for your keyword research to optimize the SEO of your posts. It’s also quite helpful if you’ve run out of ideas and you’re just looking for new topics to blog about.


Coschedule’s Headline Analyzer helps you write better headlines. We know that better headlines = more clicks, BUT we don’t want to use clickbait headlines because this will drive people away from your blog in the long term.

How to use it? You just type in your headline and it will show you the score. It won’t give you much information, but just enough to know if you’re heading in the right direction.

When we talk about headlines, we also need to keep in mind that the headline needs to be SEO-optimized. I also use the Headline Analyzer Tool for that. Again, it won’t give you much, but a basic summary is more than enough to know that you’re heading in the right direction.


Google Search Console helps you measure your blog’s traffic and performance and fix whatever issues your blog website might have. You can submit sitemaps and individual URLs for crawling to make sure that Google has the freshest data about your site.

Google Search Console shows you which inquiries bring people to your blog, and it also investigates your blog’s impressions, clicks, and position in Google’s ranking.


If you start blogging, you’ll soon learn the importance of SEO. If you’re experienced in this area, you’ll probably know how to optimize your blog posts so that they rank high in the search results, but if you’re a beginner like me, chances are high you’ll need some help. At least at first.

Yoast SEO Plugin is amongst my top free blogging tools for beginners. It’s a plugin that helps you optimize your blog’s SEO. They have both free and premium versions. I’m currently using the free version because right now it satisfies my needs.

If you have WordPress (and you should! ), then you can just download this plugin and it will show you exactly what you need to do to optimize your SEO to the max.

My advice is to not rely 100% on this plugin as it won’t know exactly the keywords you’re targeting. Don’t expect to get green lights every time either. Use it more as a guide.

Blog optimization tools


Coolors is a color scheme generator. Just hit the spacebar, and if you like the color you’re seeing, click on the lock icon on that color, and continue to do the same process until you have generated a random color palette.

You can also see the color codes (RGB/HEX etc), so it’s really useful if you’re looking for the perfect color palette to use in your pins, graphics, blog – anywhere really.


Canva has a cool free-of-charge tool for bloggers which helps you find the perfect font combinations. You just have to select a starter font and it will show you another font that goes perfectly with it.

The Canva website itself is perfect for people like me, who might not be the best in the graphic design world. Canva lets you create pins, graphics, etc. They have both free and premium versions. I think the free one works just fine for creating basic graphics for your blog, Instagram, etc.


We all know that every blog post should contain at least a few images because they improve your site’s appearance and make your blog post more enjoyable.

The more images you add to your post, the more time it will take to load your page because images can be quite large when it comes to size. To avoid slowing down your site, you need to optimize your images.

Smush is a plugin that compresses images so that your page will load faster. Another option to choose is Shortpixel. Shortpixel is easier to use, but I prefer Smush, because it has unlimited free image optimizations per month, while that number for Shortpixel is only 100. You can get the premium version of Smush here.


Everyone fears Google penalties. People think that penalties happen only because Google changes its algorithms, but that’s not true.

Penalties can also happen because of our behavior. We either buy links, appear too spammy, or do keyword stuffing, and this can result in getting penalized. Nobody (and I mean NOBODY, especially Google) likes spam. That’s why it’s also useful to keep up with Google’s algorithm updates—to avoid getting penalized.

If you have a penalty, you will lose your ranking in search engine results because you’re not behaving the way Google wants you to behave. Use this Website Penalty Indicator to check if your page has a penalty.


Do you know that feeling when you’ve stumbled across a fantastic post that you know might help your friends/followers a lot, but when you’re looking for ways to share this post, no social share buttons seem to be found, so you click away without even trying to share this post?

Sure, you can share the link manually, but is it worth the hassle?

That’s when social share buttons come into play to avoid that huge mistake. The more people share your posts, whether it’s on Pinterest, Twitter, or Facebook, the more people will see your posts.

There are quite a few plugins for WordPress that help you add social share buttons to your blog. I personally use Grow Social, but other options include AddToAny, Social Warfare, and Social Media Share Buttons.

RELATED: More tools that help you boost your blog traffic

Blogging tools for beginners that help you write better


Sometimes you just have no idea what to write about. Or you know what to write about, but it seems too basic and you’re looking for a different approach. That’s when I suggest you check out Portent’s Idea Generator.

Just insert your subject and it will show you different headlines/topics you can use to craft a new blog post. The ideas it generates can be quite bizarre, but they might give you something to work with.


Capitalize My Title automatically capitalizes your title according to the rules. You can choose between different capitalization rules, i.e., Wikipedia’s capitalization rules, capitalization rules for e-mail, etc.


If English isn’t your mother tongue, then writing can cause some challenges, and you might tend to make a lot of grammatical errors (at least I do). That’s why I use Grammarly.

The free version of Grammarly corrects your spelling, grammar, and punctuation. If you’re like me, who’s worried about making mistakes, then this tool is exactly for you, because it takes a huge load off your shoulders.

The premium version offers style and vocabulary suggestions and a plagiarism checker. It helps you sort out words that you have overused and identify dull sentences so that you can write more clearly.

It’s only 9.79€/$11.66 a month, so if you have that extra money, you should go for that, but the free version is very useful as well.

RELATED: Over 170 lifestyle blog post ideas for every niche

Social media tools for marketing


It doesn’t matter if you just started blogging or if you’ve been in the blogging world for years – an e-mail list is a must for everyone. Create your e-mail list on day one, because from what I’ve heard, if you don’t do it now, you will regret it later.

Your e-mail list basically means your readers. Your e-mail list gives you the opportunity to communicate with your readers. Imagine if one day social media disappears or stops working. How will you keep in touch with your readers? By using your e-mail list, of course!

If you’re just starting out with building an audience, then ConvertKit is probably the easiest one to use.

It’s totally free for up to 1,000 subscribers, and if you have reached the 1,000 subscriber milestone, you can upgrade.


Pinterest, Pinterest, Pinterest. It’s like the Holy Grail of blogging, one of the best blogging tools for beginners. Did you know that Pinterest is not a social media, but it acts more like a search engine? Yes, how cool is that?

I will do a blog post soon to cover everything about Pinterest, but one of the ways to take advantage of this magical site is by creating a business account. You will get access to many features, such as analytics and other valuable tools. You will get a better overview of your followers, pins, and what’s working and what’s not.

Visit the following site and follow all the necessary steps to convert your personal Pinterest account into a business account.

If you’re just starting out, it’s recommended to create at least 10-15 boards that are related to your niche. Optimize your profile SEO-wise. Join group boards so that your pins can be seen by more people. I use PINGROUPIE to find new group boards to join.

I also really recommend Carly Campbell’s course “Pinteresting Strategies”. It’s a goldmine for Pinterest beginners. She shares so much information that I didn’t think about before, but everything is actually pretty logical.


Tailwind is a Pinterest scheduling tool. They have a free trial where you can pin 100 pins, which is a great option if you’re just starting out. I personally decided to go for their premium version, because it’s only 12.58€/$14.99 a month.

There are a lot of opinions on whether to pin manually or by using an automatic tool, but what I do is I use Tailwind to schedule other people’s pins and I pin my own pins manually.

So the main reason for using Tailwind is bulk scheduling. Instead of having to pin each pin separately, you get to schedule many pins at once. So, why should you invest in Tailwind besides bulk scheduling?

SmartSchedule advises you on the best time to pin in order to reach the largest number of followers. SmartLoop allows you to easily reschedule your most popular pins. Do it with caution, because Pinterest doesn’t like it when you re-pin too much.

You also get access to five Tailwind communities, which gives your pins the opportunity to be shared by other pinners in your niche. They also have an analytics section that shows you how your pins are doing so that you can see what you need to keep working on to get more people to visit your website!

BTW!! If you sign up using THIS LINK, you’ll get a $15 credit (so do I), which means you’ll get your first month of Tailwind Plus for free. You can always cancel if you feel like Tailwind isn’t for you, but I feel Tailwind Communities is something every beginner blogger needs to use to get at least some traffic.

These were the most awesome free blogging tools for beginners to boost your traffic

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Since there are a lot of free blogging resources out there, I’d love to hear about your favorite ones. Let me know in the comments below!

29 thoughts on “20+ Free Blogging Tools for Beginners That Really Help You Out”

  1. As a new blogger myself, I thoroughly enjoyed this list! I never even heard of the ‘Website Penalty Indicator’ wow! ? Thank you for sharing!!

  2. Thank you for this helpful post. There are many free resources on here that I have never heard of, especially in the area of SEO and Keyword research. I’m pinning this one so that I can refer back to it in the future!

  3. Wow! I thought I had heard of every tool out there, but you’ve included some that I’ve never heard of! I’m going to check some of them out now! Thank you so much for sharing!


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